You may relate the words more with a truck on the highway, but the famous phrase caught actor Anushka Sharma's fancy enough to get it inked on the small of her back, or so she would have us believe.
At a press conference for her upcoming film Matru Ki Bijli Ka Mandola on Tuesday, Anushka was seen flaunting the new colourful tattoo that reads 'Dekho magar pyar se'.
The cheeky body art is apparently part of a promotional strategy for the Vishal Bhardwaj-directed film that also stars a new-look Imran Khan.
At the press meet, Imran helped Anushka display the tattoo, in which the words are surrounded by flowers.
Anushka and Imran made a grand entry at the event astride a motorbike. In the film, Imran plays a Haryanvi hunk named Matru and Anushka, a village belle called Bijli, and they dressed for the do in sync with their roles.
Anushka, looking cool in a blue crushed ghaghra, leather boots and a black stole, swirled around on the stage as Imran lifted her stole a bit to show the audience her tattoo.
The actor also revealed another tattoo on her neck, which is a mix of floral prints and a butterfly motif. 'I play a strongheaded, outspoken girl in the film. My look highlights the bold approach of the character,' Anushka said.
She seemed more appreciative of Imran's look, though. 'I think he looks hot in the film,' she said.
Imran's rustic look for the film is being compared with Saif Ali Khan's Langda Tyagi avatar in Vishal's Omkara.
At the conference, Imran showed off his look, complete with a moustache, stubble, worn-out pants, kurta, a gamchha and earrings. He also wore dark aviators for effect.
When asked about the film's unusual title, Vishal said that though it was unconventional, he liked it 'because it was recommended by lyricist Javed Akhtar'.
'The film is a different kind of laugh riot. It will have earthy humour,' said Vishal, who Anushka says is a methodist to the core.
'He conducted several readings and made us understand the character before the camera started rolling. He knows his characters very well,' she said.